5 Free Digital Marketing Certification Courses | Learn Digital Marketing

What is the definition of digital marketing?

First, let’s review the key principles you will need to grasp this subject. First, let’s define “digital selling.”

Digital selling could be a strategic tool for organizations that encompasses all of a company’s selling efforts within the digital realm. Of course, we’re concerning the whole company’s internet presence.

One of the foremost attention-grabbing things a merchant will use to spice up their net presence is digital selling. All initiatives that belong underneath the umbrella phrase “Digital Marketing” embody incoming selling, interactive selling, and on-line client relationships.

Marketers could currently use resources like videos, podcasts, and email campaigns to succeed in dead set additional folks due to the net. Most yank businesses square measure already finance in digital selling, with the bulk of them counting on channels like social media (81%) or a web site (78 p.c ).

For businesses today, not having an online presence could be a lousy deal. a company may miss out on tons of probabilities that square measure solely obtainable on-line.

Understanding this will assist you during appreciating the worth of Digital selling in a business set up.

What are some of digital marketing’s benefits?

With all the hype around digital marketing, you’d think it would deliver fantastic results for businesses, right?

The reality is that it does.

Digital Marketing is regarded as one of the most successful marketing strategies. Take a look at the data gathered from businesses across the country:

82 percent of consumers research a product online before purchasing it; 79 percent of Americans conduct at least some of their shopping online; and in 2021, the United States’ digital marketing spend will reach $332 billion.

But what are the benefits to consumers and businesses of transferring their relationships to the internet? Recognize the types of outcomes that can be achieved through digital marketing.

Make a name for yourself as well as your business:

Another incentive to invest in Digital Marketing is to establish a name for yourself. When was the last time you purchased something from a company without first doing some research on them on the internet?

Consumer behavior changed, as did the marketing tactics employed to reach out to them. Building a strong online relationship with your clients and a positive image for your organization will help those undecided customers finalize agreements faster.

Content marketing is a fantastic tool for businesses looking to establish an online presence.

It creates three times the number of leads as other, more expensive tactics such as sponsored advertising.

More people are being reached than at any other time in history:

Even with a successful offline marketing strategy, businesses confront a significant challenge: a newspaper, advertisement, or flier can only reach so many people.

You can grow your marketing efforts and reach out to a much bigger audience in your area thanks to the internet.

Are you attempting to expand your company? Then you should consider implementing a Digital Marketing plan.


Many of us think that the certificate is just a piece of paper or a totally valueless thing. But believe me, that’s a totally wrong concept. There is actually a real value of certificates in some cases. It’s also true that many of the institutions provide courses which are not so knowledgeable but after completing their courses you also get a certificate. However, today I will suggest to you 5 Digital Marketing Certification Courses that are from a well-known organization and have real value.

In this age, gathering new knowledge or ever learning for a new profession from scratch is much easier than ever. You can find thousands of courses, also online courses, on the internet especially well-known platforms like Coursera, edX. Not only that but also most of their courses are from reputed universities or institutions all over the world. Many of the online courses and certificates are not free. But don’t worry, there are many options to get paid courses and certificates for free.

digital marketing certification



5 Free Digital Marketing Certification Courses that square measure all worthwhile:


1. Fundamentals of digital marketing” from Google:

The tech giant Google has its own online courses might be surprising for some people who don’t know about it. Google provides online courses through the Google Digital Garage platform. They not only provide digital marketing courses but also some of the best curriculums that are totally free.

Google’s digital marketing course consists of 26 modules with 40 hours of video tutorials. 

The 26 module program of this digital marketing course incorporates a wide range of subjects:

  • Business strategy.
  • Analytics and data insights.
  • Content marketing.
  • Display advertising.
  • Email marketing.
  • Local marketing.
  • E-commerce.
  • SEO.
  • Social media marketing.

Once you complete all 26 modules with 40 hours of videos, you will need to pass a final exam consisting of 40 questions. You will have only 1.15 hours or 75 minutes to take each exam. You must have to achieve 80% or higher in order to pass the exam and get a certificate. If you don’t pass the exam you can retake the exam just one day later.

Once you pass, you will get a certificate and officially be a certified online advertising professional!

By the way, this is not an advanced course. If you have zero knowledge in the digital marketing industry it will definitely increase your knowledge in digital marketing.

Google provides its courses through the platform namely, Google Digital Garage. Here you can find not only digital marketing courses but also many courses on other topics.  But only “Fundamentals of Digital Marketing” is accompanied by a professional certificate.


2. HubSpot Academy marketing certification courses

HubSpot Academy’s courses are also about digital marketing but there is a small difference. Google provides “Fundamentals of digital marketing” which includes all the departments of digital marketing. But in the case of HubSpot Academy, their courses are a little more focused. They offer online certification courses in a few separate departments, including:

  • Social media marketing.
  • Content marketing.
  • Email marketing.
  • Contextual marketing.
  • Inbound marketing.

HubSpot Academy’s digital marketing courses are shorter than Google’s course- up to about 6 hours. However, if you compare the whole courses of HubSpot Academy to Google digital marketing courses, it’s quite the same duration.

The good thing about the HubSpot Academy courses is that their courses are not only for beginner-level learners but also for more advanced learners. If you are interested in a specific topic of digital marketing you can easily pick a suitable course.


 3. Google Skillshop marketing certifications:

The tech giant Google’s other product is Google Skillshop. Definitely, most of us don’t know about this platform. This is a warehouse of several online courses- including Google Marketing Platform with many certification courses in different categories. Within the Google Skillshop you may receive certification in:

  • Campaign management, planning, and coverage with the Campaign Manager Certification.
  • Progress troubleshooting, optimization, and campaign setup with show & Video 360 Certification. 
  • Project management, QA, and style with the inventive Certification.

For each of the certification exams, Google provides a preparatory course that may be helpful for you to get familiar with the essentials.

Aside from certified materials, the Google Marketing Platform incorporates materials on Google AdMob for mobile advertising, Google My Business for native presence management, Analytics Academy for information assortment and analysis, and more.

In distinction with the “Fundamentals of digital marketing” course we’ve had earlier, Skillshop’s Marketing Platform dives a touch deeper into the specifics. With that, it’s maybe less appropriate for beginners.

If you’re curious about Google’s education and certification opportunities, however, you are a novice in digital marketing, then you must start with “Fundamentals of digital marketing” and solely then proceed to Skillshop.


4. Alison Digital Marketing Courses:

The Alison online education platform is a free online education platform that generally focuses on workplace-based skills. They have one of the richest digital marketing certification online courses.

The online certification courses that Alison offers free to students are:

  • “Facebook Advertising for Beginners”.
  • “Advertising your business online”.
  • “Hidden Secrets of Sales & Marketing”.

If you look at the courses deeply you may have noticed that Alison’s certification courses are more specific. They are most like the best

for those who wanna increase their knowledge and receive a certificate in a specific topic. 


5. “Become a Digital Marketing Specialist” by LinkedIn:

LinkedIn is a social media mostly used for professional networking. It’s not only helpful for recruiting people or getting a job but also to develop skills. 

The “Become a Digital Marketing Specialist” is a free course from LinkedIn but you need to have LinkedIn Learning Premium to receive certificates of this course. If you are already using LinkedIn Learning Premium, then this course is completely free for you.

LinkedIn offers a premium membership for one month which is free. You can take the offer and complete the “Become a Digital Marketing Specialist” course for free. This course offers about 27 hours of educational materials including topics:

  • SEO foundations.
  • Google Ads essentials.
  • Content marketing.
  • Social media marketing.
  • Email and newsletter marketing.
  • Marketing on Facebook and Instagram.
  • Social media marketing and ROI.


After completing the course with all the modules of “Become a Digital Marketing Specialist”, you will receive a certificate of a digital marketer that should allow you to give a powerful start to your digital marketing career.

SEMrush, HP Life, edX, Coursera also have some full free online certification courses. We will try to discuss it later.

7 thoughts on “5 Free Digital Marketing Certification Courses | Learn Digital Marketing

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